| Current Fitabyte preset | Canvas | What to check |
|---|---|---|
| Shopify square | 2048 × 2048 (1:1) | Theme-specific crop and source detail |
| Amazon product | 2000 × 2000 (1:1) | Actual product fill and category rules |
| Etsy landscape | 2800 × 2100 (4:3) | Thumbnail crop; export opaque JPG/PNG |
| Instagram post | 1080 × 1350 (4:5) | Placement-specific crop |
| Story / Reel | 1080 × 1920 (9:16) | A still image, not a video export |
A product image that works perfectly as a square can crop badly in a portrait social placement, while a tight portrait master may leave no room for a marketplace’s preferred framing. The safest production workflow keeps one high-quality master with breathing room and creates separate delivery crops.
Build a flexible master image
- Capture more background around the product than the final crop needs.
- Keep the item near the visual center unless the brand system requires otherwise.
- Avoid placing labels or props close to the edges.
- Preserve a high-resolution source for future platform changes.
- Create delivery copies rather than repeatedly editing the same compressed export.
Common crop families
| Crop family | Typical use | Planning note |
|---|---|---|
| 1:1 square | Product grids, many marketplace thumbnails | Leave balanced margin on all sides |
| 4:5 portrait | Social feeds and some campaign placements | Allow extra vertical space |
| 3:4 portrait | Catalog and listing designs | Works well for tall products |
| 16:9 landscape | Banners/video thumbnails | Needs substantial side room |
Platform rules can change and may include minimum dimensions, zoom thresholds, background rules, or preferred ratios. Always check the current official specification before a large catalog export. Fitabyte’s existing guides cover Amazon, Etsy, and Shopify separately.
One master, several delivery copies
- Keep the sourcePreserve the highest-quality edited product photo.
- Choose the destination canvasUse MarketReady for the platform or social placement you are preparing.
- Prepare the crop without stretchingMarketReady centers the image with Fit or Fill and a margin control. It has no free-positioning tool: crop or reposition the source separately when a centered fit cuts off the subject.
- Export a named copyUse filenames that identify the platform or ratio.
- Compress only when requiredIf the destination has a byte limit, run that delivery copy through Compress.